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On the April 27, 2023 episode of Good Morning America, Make-A-Wish recipient Jazz Smith met the film's star Ariana DeBose; it was later revealed she would attend the Hollywood premiere of Wish with a friend and visit Disneyland Resort. Star gifts Asha with a magic wand so that she can inspire people to keep dreaming before returning to the sky among the other stars. Star's magic gives the forest animals, including Asha's pet goat Valentino, the ability to talk, and they tell her that all life is made of stardust. The story follows a 17-year-old girl named Asha (DeBose) living in the kingdom of Rosas, where she makes a passionate plea to the stars in a moment of need. It was directed by Chris Buck and Fawn Veerasunthorn and written by Jennifer Lee and Allison Moore, and stars the voices of Ariana DeBose, Chris Pine, Alan Tudyk, Angelique Cabral, Victor Garber, and Natasha Rothwell.
Wish became an e-commerce site after asking merchants to host their products directly on the Wish application, with Wish taking a portion of each sale. A parody poster illustration featuring Spy × Family series' characters Anya and Bond Forger, which mirrors the Japanese theatrical release poster of Wish, and a combination trailer video were also released on the same day. At Destination D23 in September 2023, it was announced that Asha would be doing meet-and-greets at the Disney Parks throughout November to promote the film, including Epcot, Disneyland and Disneyland Park (Paris). Funko and Mattel also released toys and figurines based on the film's characters on October 4.
The film made $8.3 million on its first day, including $2.3 million from Tuesday night previews. In the United States and Canada, Wish was released alongside Napoleon and the expansion of Saltburn, and was initially projected to gross $45–50 million from 3,900 theaters over its five-day Thanksgiving opening weekend. Wish was released for digital platforms on January 23, 2024, followed by Blu-ray, DVD, and 4K UHD on March 12, 2024, by Walt Disney Studios Home Entertainment. The film's cast was unable to take part in the Destination D23 event due to the restrictions Barclays Slots imposed by the 2023 SAG-AFTRA strike. On October 4, Disney announced the "Wish Together" campaign in partnership with the Make-A-Wish Foundation in which Disney would donate 10% of the sale price of each individual item of merchandise from the film up to $1 million to the foundation.
The film was nominated for several awards, including the Golden Globe Award for Best Animated Feature Film. Wish premiered at the El Capitan Theatre in Hollywood, Los Angeles, on November 8, 2023, and was theatrically released in the United States on November 22. The film's art style combines computer animation with the look of traditional animation. Buck and Veerasunthorn, who had worked with Lee on Frozen (2013) and Frozen II (2019) as co-director and story artist, were confirmed as directors the same month, with Moore later hired to join Lee in writing the screenplay. Development of Wish began in 2018 but was not publicly disclosed until January 2022, when it was revealed that Lee was writing an original film at Disney Animation.